Empowering Women Through Innovations in Advertising
By Sabra Botch-Jones, MS, MA (AWIS Member since 2007)
For the past 45 years advertising has shifted from strictly selling a product to delivering messages that speak to broader societal issues. Many of today’s ads tell stories designed to impact the way we think and/or feel beyond the product they are selling. Now armed with research about human behavior, more and more companies are picking up on trending cultural themes and linking lifestyles to their products. The media campaigns of today are designed to engage the consumer at very personal levels. In recent months, there have been several primetime media campaigns that have resonated with women.
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