“Empowering Women Through Innovations in Advertising” AWIS Magazine

Empowering Women Through Innovations in Advertising AWIS Magazine By Sabra Botch-Jones, MS, MA (AWIS Member since 2007) For the past 45 years advertising has shifted from strictly selling a product to delivering messages that speak to broader societal issues. Many of today’s ads tell stories designed to impact the way we think and/or feel beyond[…]